Electronic Toolkit powered by Brand USA

You may download these videos for use at your tourism conferences under “Campaigns, Initiatives & Events”


U.S.-China Tourism YearWelcome to the online toolkit for the U.S.–China Tourism Year. Through this portal, U.S. destinations, companies and organizations can engage the tools of the U.S.–China Tourism Year. These tools include:

  • Background information on the U.S.–China Tourism Year
  • Critical resources for every segment of the travel industry to better attract and welcome the fastest-growing international market
  • Brand USA business strategies and cooperative marketing programs and opportunities
  • Media and public relations tools
  • A master calendar of events under the U.S.–China Tourism Year
  • The ability to upload your activities and events and access resources such as the logo of theU.S.–China Tourism Year, templates and other events resources
  • Content and creative assets aligned to the China market

Please use this portal as a clearinghouse for resources you need to engage the China market and to publicize your activities.


Please register and log in to use this toolkit. While certain information is publicly viewable, more information and tools are available to registered users and credentialed members of the media. The tabs at the top of the site will direct you to the specific resources you need. More and more materials and information will be uploaded over time, so please bookmark this site and reference it when you are thinking about your own China activities and your engagement with the U.S.–China Tourism Year. Xie-xie!