One of the benefits of the U.S.–China Tourism Year is the visibility that the platform lends to members of the U.S. travel and tourism industry. When conducting activities associated with the Tourism Year, it is important that you tell your story appropriately and frame it within the larger context. Doing so will help orient your media partners and will increase the relevance and impact of your story to existing and new media that you pitch.
In this section, you will find tools to help you take advantage of the U.S.–China Tourism Year in media and public relations efforts. You will find a newsfeed to allow you to track where the Tourism Year has been highly publicized recently. And you will find resources, including a critical path for press as well as media outreach resources such as templates and a style guide.