Brand USA—the public-private partnership established five years ago to promote international tourism to the United States—looks forward to working with you to generate business out of China. This section will familiarize you with China’s dynamic marketplace and its vibrant culture.
In the summer of 2013, Brand USA launched its Global Market Intelligence program. As part of this program, Brand USA commissioned PhoCus Wright, Inc. to initially conduct proprietary consumer research in 10 markets around the world (Australia, Canada, China, France, Germany, India, South Korea, Japan, Russia and the United Kingdom). Two additional markets were added in 2014 (Brazil and Mexico). Respondents were recruited from an online panel.
For markets beyond North America, the results reflect responses from adults who travel outside of their continent for leisure. The Global Market Intelligence program is designed to gain insight into travelers’ perceptions of the USA, its competitors and general travel behaviors and preferences.