Electronic Toolkit powered by Brand USA

The China Travel Market

Brand USA—the public-private partnership established five years ago to promote international tourism to the United States—looks forward to working with you to generate business out of China. This section will familiarize you with China’s dynamic marketplace and its vibrant culture.

2016 China Market Guide
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China Tourism Law PPT
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Resources

In the summer of 2013, Brand USA launched its Global Market Intelligence program. As part of this program, Brand USA commissioned PhoCus Wright, Inc. to initially conduct proprietary consumer research in 10 markets around the world (Australia, Canada, China, France, Germany, India, South Korea, Japan, Russia and the United Kingdom). Two additional markets were added in 2014 (Brazil and Mexico). Respondents were recruited from an online panel.

For markets beyond North America, the results reflect responses from adults who travel outside of their continent for leisure. The Global Market Intelligence program is designed to gain insight into travelers’ perceptions of the USA, its competitors and general travel behaviors and preferences.

China Mission Delegate Briefing
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Market Intelligence PPT
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China Rising PPT
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Summit Presentations - 9/8/2016

Brand USA Marketing Plans
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China Market Briefing
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Outdoor Ambassador
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Tencent
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PPTV Landscape
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The Cooperation of Brand USA and Sohu TV
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Let’s China
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Summit Presentations - 9/9/2016

Leveraging the U.S.-China Tourism Year
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Best Practice Sharing: Sub-National Tourism in China and the United States (Las Vegas)
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Best Practice Sharing: Sub-National Tourism in China and the United States (Nevada)
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Best Practice Sharing: Sub-National Tourism in China and the United States (Myrtle Beach)
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Best Practice Sharing: Sub-National Tourism in China and the United States (NYC&Co)
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Outdoor Recreation and New Tourism Activities (Texas)
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Outdoor Recreation and New Tourism Activities (Brand USA)
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How to Inspire Chinese Travelers

Chinese travelers are becoming some of the most desirable visitors that destinations need to prepare for. Inspire them to visit your destination–starting with our webinar recording. 
Marketing in China
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China Media Opportunities
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GoUSA China Social Opportunities
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China Retail Program
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GoUSA Web Opportunities
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How to Tell Your Story in China
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Social Media

Brand USA has the following in-language websites:

wechat Wechat is a Chinese mobile social network for texting, images, music and article sharing; available only on mobile.

Sina_Weibo Sina Weibo is a Chinese microblogging site, and functions as a hybrid of Twitter and Facebook.      Sina Weibo Go USA

tencent_weibo Tencent Weibo is a Chinese microblogging site.     Tencent Weibo Go USA

Youku-logo Youku is the YouTube equivalent in China.     Youku Go USA

Lofter is a photo sharing platform.     Lofter Go USA

weishi Weishi is similar to Vine.     Weishi Go USA

facebook Facebook is in Hong Kong & Taiwan only.     Facebook Go USA