For the centennial anniversary of the National Park Service, Brand USA and its partners are celebrating the park system that entertains almost 300 million visitors annually through the giant screen film “National Parks Adventure,” which is running in IMAX® theaters and giant-screen cinemas during 2016 and 2017 around the globe.
Brand USA, together with award-winning MacGillivray Freeman Films, produced this immersive off-trail adventure to celebrate the National Parks Service centennial in 2016 and to invite the world to visit the USA and our unique national treasures.
The film is narrated by Robert Redford in the USA and English-speaking markets outside the USA-with a host of other celebrity narrators in other markets.
In support of the film’s global release, Brand USA and MacGillivray Freeman Films are providing you this toolkit to keep you up to date on where the film is showing worldwide and events being held to promote the film-as well as how you can promote the film, the National Parks, and the many national treasures in your markets. You’ll find helpful information about the making of the film, the National Park Service, and media and marketing assets, including key messaging to use in your marketing efforts and through your channels. Thank you for helping us promote and celebrate the U.S. National Parks.